Kypros Zantis | Researching Consumer Psychology & AI

I’m Kypros Zantis, a researcher focusing consumer psychology, trust and AI technologies.
I hold a MSc in Digital Marketing from the University of Salford and a BBA in Marketing and Operations Management from the University of Macedonia.
Additionally, I have over three years of full-time experience in marketing roles within tech companies, including one year as a Senior Affiliate Manager with clients and partners around the world.
Furthermore, I am a member of the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP) and Academy of Marketing Science (AMS).
Kypros Zantis
Education
Doctor of Philosophy (PhD) in Marketing
2024 – Present
…
(TBA)
2025 – 2026
University (TBA)
Master of Science (MSc) in Digital Marketing
2020 – 2023
University of Salford
Bachelor of Business Administration (BBA) in Marketing and Operations Management
2016 – 2020
University of Macedonia
Teaching Experience
Teaching Assistant | Cyprus University of Technology
September 2024 – December 2025
Undergraduate course: Principles of Marketing
Industry Experience
Senior Affiliate Manager | iGaming and Forex/CFDs
March 2021 – September 2024
Over three years of full-time experience in affiliate marketing roles within tech companies with clients and partners around the world.
Areas of Expertise
Advancing consumer psychology, trust and AI through research and consulting
Peer-Reviewed Journal Publications
Zantis K., (2025)…. TBA

