Kypros Zantis | Researching Consumer Psychology & Voice AI

I’m Kypros Zantis, a PhD Candidate in Integrated Marketing Communications, researching consumer psychology and Voice AI.

I hold a MSc in Digital Marketing from the University of Salford and a BBA in Marketing and Operations Management from the University of Macedonia.
I have over three years of full-time experience in marketing roles within tech companies, including one year as a Senior Affiliate Manager with clients and partners around the world.
Additionally, I am a member of the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP) and Academy of Marketing Science (AMS).

Kypros Zantis

Email

kn.zantis@edu.cut.ac.cy​

Phone

(+357) 99838375

Time Zone

Eastern European Summer Time (GMT+3)

Education

Doctor of Philosophy in Integrated Marketing Communications​

2024 – 2027

Cyprus University of Technology

P

2025 – 2026

University

Master of Science in Digital Marketing

2020 – 2023

University of Salford

Bachelor of Business Administration in Marketing and Operations Management

2016 – 2020

University of Macedonia

Experience

Teaching Assistant | Cyprus University of Technology

September 2024 – Present

Undergraduate course: Principles of Marketing

Areas of Expertise

Providing advanced insights into consumer psychology and voice AI through research, teaching, and consulting.

01

Research

My research examines how voice-based AI systems influence consumer cognition, trust, and decision-making. Situated at the intersection of psychology and human-computer interaction, my work integrates experimental methods and theoretical frameworks to advance understanding of voice-mediated consumer experiences.

02

Teaching

I teach topics at the intersection of consumer psychology with voice technology, equipping students with critical insights into human behavior, emerging tech, and the future of digital communication.

03

Consulting

I provide evidence-based consulting grounded in consumer psychology and voice AI research. Drawing on academic insights and empirical methods, I support organizations in developing psychologically informed, user-centered voice technologies and strategies.

Get in Touch

Reach out for research, consulting, or academic collaboration opportunities.

kn.zantis@edu.cut.ac.cy​
Limassol, Cyprus​
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