Kypros Zantis | Researching Consumer Psychology & AI

Profile photo of Kypros Zantis (2025)
I’m Kypros Zantis, a researcher focusing consumer psychology, trust and AI technologies.

I hold a MSc in Digital Marketing from the University of Salford and a BBA in Marketing and Operations Management from the University of Macedonia.

Additionally, I have over three years of full-time experience in marketing roles within tech companies, including one year as a Senior Affiliate Manager with clients and partners around the world.

Furthermore, I am a member of the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP) and Academy of Marketing Science (AMS).

Kypros Zantis

Education

Doctor of Philosophy (PhD) in Marketing

2024 – Present

(TBA)

2025 – 2026

University (TBA)

Master of Science (MSc) in Digital Marketing

2020 – 2023

University of Salford

Bachelor of Business Administration (BBA) in Marketing and Operations Management

2016 – 2020

University of Macedonia

Teaching Experience

Teaching Assistant | Cyprus University of Technology

September 2024 – December 2025

Undergraduate course: Principles of Marketing

Industry Experience

Senior Affiliate Manager | iGaming and Forex/CFDs

March 2021 – September 2024

Over three years of full-time experience in affiliate marketing roles within tech companies with clients and partners around the world.

Areas of Expertise

Advancing consumer psychology, trust and AI through research and consulting

Research area

I study how AI shapes consumer thinking, trust, and choices. Moreover, my research draws from psychology and human-computer interaction to explore how people perceive, interpret and trust AI interfaces. Thus, using experiments and theory, I aim to better understand how these new technologies influence everyday decision-making.

Consulting

I offer evidence-based consulting based on research in consumer psychology and AI-based interfaces. As a result, using academic insights and data-driven methods, I support organizations design AI interfaces that are user-centered and psychologically informed.

Peer-Reviewed Journal Publications

Zantis K., (2025)…. TBA

Get in Touch

Reach out for research, consulting, or academic collaboration opportunities.

Email: kyzantis@gmail.com
WhatsApp: +35799838375
Telegram: @kyprosz
Limassol, Cyprus​
ORCID profile of Kypros Zantis
Google Scholar profile of Kypros Zantis