Kypros Zantis | Researching Consumer Psychology & Voice AI

I’m Kypros Zantis, a PhD candidate researching consumer psychology, trust and voice AI.

I hold a MSc in Digital Marketing from the University of Salford and a BBA in Marketing and Operations Management from the University of Macedonia.

Additionally, I have over three years of full-time experience in marketing roles within tech companies, including one year as a Senior Affiliate Manager with clients and partners around the world.

Furthermore, I am a member of the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP) and Academy of Marketing Science (AMS).

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Kypros Zantis

Email

kn.zantis@edu.cut.ac.cy

Phone

(+357) 99838375

Time Zone

Eastern European Summer Time (GMT+3)

Education

Doctor of Philosophy in Integrated Marketing Communications

2024 – 2027

Cyprus University of Technology

(TBA)

2025 – 2026

University (TBA)

Master of Science in Digital Marketing

2020 – 2023

University of Salford

Bachelor of Business Administration in Marketing and Operations Management

2016 – 2020

University of Macedonia

Experience

Teaching Assistant | Cyprus University of Technology

September 2024 – Present

Undergraduate course: Principles of Marketing

Areas of Expertise

Advancing Consumer Psychology, Trust and Voice AI Through Research, Teaching, and Consulting

Research area

I study how voice AI shapes consumer thinking, trust, and choices. Moreover, my research draws from psychology and human-computer interaction to explore how people perceive, interpret and trust voice interfaces. Thus, using experiments and theory, I aim to better understand how these new technologies influence everyday decision-making.

Teaching area

I teach courses that link consumer psychology, such as trust with voice technology. Therefore, students gain practical insights into human behavior, new technologies, and the future of digital marketing communication.

Consulting

I offer evidence-based consulting based on research in consumer psychology such as trust and voice AI. As a result, using academic insights and data-driven methods, I help organizations design voice technologies that are user-centered and psychologically informed.

Publications

Zantis K., (2025)…. TBA

Get in Touch

Reach out for research, consulting, or academic collaboration opportunities.